WHO Four beauty industry creatives from Southern California who saw something was lacking in the eyelash market. They took matters into their own hands and have never looked back since. Constantly seeing the same products being launched, re-marketed and then re-launched, they started to notice gaps in the marketplace that they desperately wanted to fill.
WHEN After months of studying the different styles and trying methods that have never been done before, they created their own manufacturing technique to give customers the layered, dramatic look that doesn’t sacrifice comfort.
WHY Why Boldface? Our lashes are unique, bold, and unapologetic. We want you to experience out of the ordinary moments wearing Boldface lashes because lashes (and life) are not meant to be boring!